S2 E10 | The Rest of the Milkshake Story

Demand is demand, and supply is your supply. And you must match the two. Only when both sides match can you make a product. 

In today's Circuit Breaker Show, Bob and Greg unpack the milkshake story, or what their competitors call "the milkshake marketing myth." They'll explore how the fast food restaurant was able to increase sales of milkshakes and review the entire process. Fun fact: This happened almost 30 years ago. You'll learn why switching the milkshake from ice cream to yogurt increased sales.

This is the most recognizable application of the Jobs to Be Done (JTBD) theory. You'll discover why this is the case as you get an introduction to Clayton Christensen's concept of "disruptive innovation." Bob and Greg will talk about the tests and interviews they conducted and why the franchisees rejected the project. They will also explain why it's the job of people in innovation to design their supply to fit the demand.

Join us for this thought-provoking discussion.

Enjoy!

What You'll Learn in this Show:

• The first step in JTBD.
• Why do you need to match both the demand and supply side? 
• What creates demand?
• The importance of having a third party in your company. 
• Similar examples to the milkshake story.
• And so much more...

Resources:

The Rewired Group Website