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S2 E10 | The Rest of the Milkshake Story
The Circuit Breaker
Why Did You Want to Make It Not Ice Cream but Yogurt?
Gloria Borger: I want to unpack that a little bit because you guys had a very first part of your story. We were going to basically build the formula and license it to this company. So your goals were things or your strategy were things like, I need a formulation that will fit and will work in their machines. Right? And so we wanted to make it not ice cream but yogurt. But why did you want to make itnot ice cream? Well, so this is the thing is ... It competed with sleep mostly like people,. People were going to be hungry. They weren't hungry in the moment. The criteria that they gave you were, hey, it has
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