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The Rat Man: Otto Orkin and the Birth of the Modern Pest Control Industry

Dec 18, 2023
Discover the fascinating journey of Otto Orkin, who transformed pest control from a family farm to a leading enterprise. Explore the resilience of his Jewish family during their immigration to America. Delve into innovative marketing strategies, from live-action ads to animated series, that skyrocketed Orkin's visibility. Uncover the significant business shifts during its acquisition by Rollins, including efficiency boosts and a focus on long-term guarantees. The blend of family dynamics and industry evolution paints a compelling portrait of entrepreneurial success.
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