Preferred Shares Podcast  cover image

The Rat Man: Otto Orkin and the Birth of the Modern Pest Control Industry

Preferred Shares Podcast

00:00

Orkin's Creative Evolution

This chapter explores Orkin's innovative advertising strategies, focusing on their transition from live-action commercials to an engaging animated series in the 1950s. It highlights the brand's rise to prominence in the pest control industry, emphasizing the impact of creative marketing, employee welfare initiatives, and the cultivation of a supportive company culture. Through impressive statistics and anecdotes, the chapter showcases the pivotal changes that solidified Orkin as a household name and a leader in the pest control sector.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app