459: The Business Audit You Need to Do Right Now to Unlock Your Next Level

Apr 17, 2025

Unlocking growth doesn’t always require new strategies; it may lie within your current business practices. Discover how to conduct a comprehensive audit to identify profitable revenue streams and eliminate inefficiencies. Learn to pinpoint your best lead sources and improve your sales process by fixing conversion leaks. Eliminate operational bottlenecks through automation and delegation. This insightful guide empowers entrepreneurs to reflect and optimize, allowing for significant growth without adding complexity.

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ADVICE

Revenue Stream Audit

Audit your revenue streams, not just top-line revenue.
Identify profitable offers and cut those just taking up space, prioritizing profit margin over revenue.

INSIGHT

Lead Generation Audit

Visibility doesn't automatically generate leads; identify where your best leads originate.
Trace your last sales back to their source to focus on high-converting channels.

ADVICE

Sales Process Audit

Audit your sales process to identify conversion leaks and friction points.
Analyze the customer journey, optimize each stage, and make buying easy.

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What if your next level of growth isn’t in a new strategy, but in your existing business?

In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle.

She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again.

If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level.

TIMESTAMPS

00:00 - You don’t need another strategy — you need a business audit

00:29 - The biggest mistake entrepreneurs make when trying to grow

00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space

02:19 - The magic of simplifying instead of scaling complexity

03:11 - Step 2: Audit your lead gen — where are your best leads really coming from?

04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms

05:56 - Step 3: Audit your sales process — where are your conversions leaking?

07:54 - How to fix friction and boost conversion with simple tweaks

08:29 - Step 4: Audit your operations — what tasks are slowing you down?

09:55 - Operational bottlenecks that stall growth (and what to automate or delegate)

10:51 - Step 5: Audit your leadership — are you the bottleneck?

12:17 - Why your business will only grow to the level you’re willing to lead it

13:12 - How to actually do your audit and uncover what’s been keeping you stuck

14:08 - Your next level isn’t “out there” — it’s already inside your business

14:53 - Real results from members inside The Société who’ve run this audit

15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!)

RESOURCES + LINKS

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