Sean Cannell, a successful YouTuber and founder of Think Media, shares his insights on leveraging YouTube's potential for creators. He argues that YouTube is the most undervalued platform and emphasizes the importance of communication skills in content creation. Cannell encourages listeners to prioritize consistency, simplicity, and audience understanding, while debunking myths about content saturation. With practical tips on effective messaging and humor, he underscores the need for creators to adapt and engage authentically to maximize their impact.
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volunteer_activism ADVICE
Overcome Barriers to Entry
Start creating YouTube videos simply using your phone.
Answer common questions in your field briefly and clearly.
insights INSIGHT
Content Value over Production Value
Focus on content value over high production value, especially when starting.
Many viewers prioritize clear, concise information over polished presentation.
volunteer_activism ADVICE
Consistency is Key
Be consistent with uploads and strive for 1% improvement with each video.
View YouTube as a long-term game, focusing on steady growth rather than quick wins.
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In 'YouTube Secrets,' Sean Cannell and Benji Travis draw on almost two decades of experience and interviews with over two hundred top creators to provide a step-by-step YouTube success playbook. The book is structured around the '7 C's Framework': Courage, Clarity, Channel, Content, Community, Cash, and Consistency. It offers practical advice on optimizing your YouTube channel, creating engaging content, building a community, monetizing your channel, and maintaining consistency. The book is designed for both beginners and veterans looking to build a lucrative business and make a significant impact on YouTube.
Smart Brevity
The Power of Saying More with Less
Roy Schwartz
Jim VandeHei
Mike Allen
EVERYONE COMMUNICATES, FEW CONNECT
John C. Maxwell
In 'Everyone Communicates, Few Connect', John C. Maxwell provides five principles and five practices to help leaders and individuals build strong relationships and enhance their communication skills. The book emphasizes the importance of genuine interest, simplicity, and authenticity in connecting with others.
Sean Cannell returns to the podcast to talk to Chris about why YouTube is the most undervalued social media platform, and how to take advantage of its amazing features. Sean is a successful YouTuber, and founder of ThinkMedia, an organization and YouTube channel focused on helping creators understand new technology, devise strategies, and create more success on YouTube.
In the first part of a two part conversation, Sean and Chris talk about why being able to communicate is the most important skill in content creation, and why it must be a life long pursuit. They also discuss other important skills in content creation, why Sean thinks YouTube is the “forgotten” social media platform, and more tips on how to perfect your skills in content creation. As the saying goes, “Attention is a form of currency”, so get ready to take some notes as Sean lays out some truth.
The Futur with Chris Do 
