Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#632 - Life-Saving Amazon Business
Jan 18, 2025
Santiago Gelvez, a Colombian entrepreneur and founder of PetCultures.com, shares his heartwarming journey of launching a pet supplement brand to save his dog, Tango. He reveals how a personal crisis ignited his passion and led to Amazon featuring his story. Santiago discusses his daring move to expand into the European market, highlighting the low competition and cost advantages. His insights on navigating Amazon's supplement marketplace and crafting a compelling brand story provide valuable lessons for aspiring sellers.
35:06
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Quick takeaways
- Santiago's entrepreneurial journey began with a personal crisis, leading him to innovate a pet probiotic solution that gained significant attention.
- His strategic expansion into the European market revealed lower competition and customer acquisition costs, enhancing brand growth opportunities.
Deep dives
Starting Out in E-Commerce
Santiago's journey into e-commerce began with a personal challenge when his dog fell ill. In seeking a remedy, he discovered a gap in the pet health market for probiotics that could survive the digestive process in dogs. This realization prompted him to develop a product that not only addressed his dog's needs but also filled a larger market demand. By launching a brand based on genuine necessity, he gained significant exposure, even having his story featured by Amazon.
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