Santiago Gelvez

Santiago Gelvez, a Colombian entrepreneur and founder of PetCultures.com, shares his heartwarming journey of launching a pet supplement brand to save his dog, Tango. He reveals how a personal crisis ignited his passion and led to Amazon featuring his story. Santiago discusses his daring move to expand into the European market, highlighting the low competition and cost advantages. His insights on navigating Amazon's supplement marketplace and crafting a compelling brand story provide valuable lessons for aspiring sellers.