The Art of Manliness #403: A Better Way to Network
9 snips
May 8, 2018 
David Burkus, a leadership professor and author of "Friend of a Friend," shares unconventional networking strategies that challenge traditional methods. He emphasizes the importance of nurturing existing relationships over attending events. Burkus introduces the concept of dormant weak ties, revealing how they can be more beneficial than new connections. He also discusses the dynamics of introverts versus extroverts in networking and advocates for authentic interactions to deepen professional ties. It's a refreshing take on building meaningful connections!
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Redefining Networking
- Redefine networking as understanding and leveraging your existing network, not just meeting strangers.
- Recognize that you already belong to a network; focus on how it works, not on growing a new one.
Power of Dormant Ties
- Weak ties, especially dormant ones (previously strong ties that weakened over time), are potent sources of new information.
- Dormant ties offer access to diverse perspectives and introductions, unlike strong ties, which are often redundant.
Managing Dormant Ties
- Regularly check in with dormant weak ties.
- Use public online information to reconnect personally and provide value, making it a habit, not a last resort.
