The Art of Manliness
#403: A Better Way to Network
May 8, 2018
David Burkus, a leadership professor and author of "Friend of a Friend," shares unconventional networking strategies that challenge traditional methods. He emphasizes the importance of nurturing existing relationships over attending events. Burkus introduces the concept of dormant weak ties, revealing how they can be more beneficial than new connections. He also discusses the dynamics of introverts versus extroverts in networking and advocates for authentic interactions to deepen professional ties. It's a refreshing take on building meaningful connections!
41:59
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Quick takeaways
- Rethinking networking means focusing on the value of your existing connections rather than traditional, often ineffective tactics like attending events.
- Weak ties, particularly dormant ones, can provide access to new information and opportunities by reactivating old relationships rather than seeking new ones.
Deep dives
Rethinking Traditional Networking
Most people perceive networking as attending events to meet strangers and increase their contact lists. This approach often feels disingenuous and ineffective, as individuals tend to engage more with people they already know rather than making new connections. The conventional tactics, such as preparing elevator pitches or exchanging business cards, may not yield the desired outcomes and can leave participants feeling awkward. Rethinking networking as exploring the connections within your existing network can provide more authentic and productive relationships.
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