The Duct Tape Marketing Podcast 4 Pillars for Social Selling
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Nov 13, 2025 Join Lorenzo Johnson, a LinkedIn expert and partner at SociallyIn, as he unpacks the four pillars of social selling that drive results. Discover how to enhance your LinkedIn presence, improve your SSI score, and create engaging content that cuts through the noise of generic AI posts. Lorenzo stresses the power of authentic engagement and the importance of video in building trust. He also shares the significance of long-term strategies over quick wins, providing practical tips to optimize your profile for future success.
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Social Search Is Coming To LinkedIn
- LinkedIn content is being indexed and integrated into broader search ecosystems like Google.
- This raises the value of long-form, searchable content and hashtag strategy.
Prefer Video And Carousels
- Use video and carousel posts to stand out from generic AI-written text.
- Prioritize formats that show your voice and keep people on the post longer.
The Four Pillars Drive LinkedIn Reach
- LinkedIn's Social Selling Index (SSI) rests on four pillars shaping reach and algorithmic favor.
- The pillars are professional brand, finding the right people, engaging with insights, and building trusted relationships.