Lorenzo Johnson

Director of Revenue Management and partner at SociallyIn, specializing in social selling and LinkedIn strategy; course instructor and content creator who teaches social selling best practices.

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Nov 13, 2025 • 22min

4 Pillars for Social Selling

Join Lorenzo Johnson, a LinkedIn expert and partner at SociallyIn, as he unpacks the four pillars of social selling that drive results. Discover how to enhance your LinkedIn presence, improve your SSI score, and create engaging content that cuts through the noise of generic AI posts. Lorenzo stresses the power of authentic engagement and the importance of video in building trust. He also shares the significance of long-term strategies over quick wins, providing practical tips to optimize your profile for future success.

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