The New Garde with Alyssa Vingan Brands Be Trippin (w/ Clare Moore)
Jun 10, 2025
Clare Moore, an influencer marketing consultant and author of Following Up, joins to discuss the evolution of brand trips in the fashion and beauty industries. She explores how these trips began as organized content shoots and highlights Revolve's role in shaping influencer travel culture. Clare addresses the challenges influencers face with strict deliverables and how brands must adapt to remain relevant, especially in today's economic climate. Together with Alyssa, they examine the balance between aspirational marketing and authenticity, emphasizing the need for brands to connect meaningfully with their communities.
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Unplanned Path To Specialist
- Clare Moore got into influencer marketing by accident through internships and agency work, then launched a Substack to fill a content gap.
- She now consults and writes Following Up to centralize influencer marketing knowledge.
Bobbi Brown Trip Memory
- Clare's first big trip experience was a 2017 Bobbi Brown ambassador shoot focused on content creation with photographers delivering edited feed posts.
- She contrasts that with today's demand for immediate, lo-fi Stories and TikToks.
Trips Made Shopping In Context
- Revolve-style trips normalized influencer-led travel and made products shoppable in-context, creating a new live-ad model.
- That shifted consumer expectations about seeing products in aspirational settings before buying.