Clare Moore

Clare Moore, an influencer marketing consultant and author of Following Up, joins to discuss the evolution of brand trips in the fashion and beauty industries. She explores how these trips began as organized content shoots and highlights Revolve's role in shaping influencer travel culture. Clare addresses the challenges influencers face with strict deliverables and how brands must adapt to remain relevant, especially in today's economic climate. Together with Alyssa, they examine the balance between aspirational marketing and authenticity, emphasizing the need for brands to connect meaningfully with their communities.