Summer is upon us, and you know what that means: It’s brand trip season! On any given weekend over the next couple of months, you’ll likely clock at least a few fashion or beauty brand-sponsored getaways for a select few influencers, tastemakers, or Very Important Customers playing out in real time on your Instagram and TikTok feeds. While the brand trip has been a common marketing strategy for over a decade, times are changing; what was once a fun opportunity to show off shoppable products in an aspirational setting can now feel extremely dated and out of touch. This week, Alyssa sits down with influencer marketing consultant and author of Following Up on Substack, Clare Moore, to dive deep into the world of brand trips, unpacking what’s working, what’s not, what kinds of activations are actually impactful, what happens when influencer trips go wrong, and how they need to evolve for 2025 and beyond.
This episode was recorded in the podcast studio at The SQ @ 205 Hudson.
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