All Things Sustainable (formerly ESG Insider) cover image

All Things Sustainable (formerly ESG Insider)

How the Sustainable Markets Initiative convenes the public and private sectors to drive solutions

Mar 7, 2025
Jennifer Jordan-Saifi, CEO of the Sustainable Markets Initiative and former diplomat, shares insights on bridging public and private sectors for sustainability. She discusses the initiative's origins and its role in shaping global markets through collaboration. Jennifer highlights the urgent need for collective action, particularly in tackling challenges like climate change and fast fashion. She also reflects on her journey to leadership, emphasizing youth engagement and ambitious strategies as essential to driving meaningful change.
32:44

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Quick takeaways

  • The Sustainable Markets Initiative unites over 250 CEOs to drive systemic change towards a sustainable economy through private sector diplomacy.
  • Navigating geopolitical challenges requires long-term commitment and collaboration between both public and private sectors to achieve sustainability goals.

Deep dives

Role of the Sustainable Markets Initiative

The Sustainable Markets Initiative (SMI) consists of over 250 CEOs from diverse industries and financial sectors, all united in an effort to advance a sustainable future. Established in 2020, the SMI serves as a platform for private sector diplomacy with the goal of making sustainability the core of global markets and value creation. The collaboration among these leaders aims to create systems-level change by aligning the private sector's objectives with governmental goals, thereby transforming the sustainability landscape. This coalition, evolving from a group willing to collaborate into one actively implementing solutions, has the potential to drive significant economic growth and job creation.

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