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Jennifer Jordan-Saifi
CEO of the Sustainable Markets Initiative (SMI), a network of global CEOs working to advance a sustainable future. Previously worked as a diplomat and in international humanitarian assistance.
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Mar 7, 2025
• 33min
How the Sustainable Markets Initiative convenes the public and private sectors to drive solutions
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Jennifer Jordan-Saifi, CEO of the Sustainable Markets Initiative and former diplomat, shares insights on bridging public and private sectors for sustainability. She discusses the initiative's origins and its role in shaping global markets through collaboration. Jennifer highlights the urgent need for collective action, particularly in tackling challenges like climate change and fast fashion. She also reflects on her journey to leadership, emphasizing youth engagement and ambitious strategies as essential to driving meaningful change.
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