RX'D RADIO E607: When Your Business No Longer Fits Your Life: A Conversation with Sean Pastuch
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Jul 30, 2025 In this engaging discussion, Sean Pastuch, the founder of Active Life, shares his journey from helping elite athletes to redefining his own business model. He delves into the importance of effective communication in fitness coaching and the value of physical gyms in a digital age. Sean candidly reflects on balancing personal freedom with business ambitions, emphasizing family over profit. He also touches on the nuances of mentorship and growth, challenging conventional wisdom in the fitness world while sharing personal anecdotes that inspire transformative leadership.
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From Athlete Fixes To Brick-And-Mortar
- Sean started by helping elite CrossFit athletes with pain and scaled that into training trainers, mentoring gym owners, and opening a brick-and-mortar.
- That evolution led Active Life Rx to serve mid-50s clients whose bodies lag behind their lives.
Toughness Means Better Decisions
- Athletes often confuse mental toughness with doing harder workouts; true toughness is making the hard decision to rest or modify training.
- Sean emphasizes decision-making over brute force as the path to long-term progress.
Pay Coaches To Keep Them Invested
- Pay coaches fairly and structure compensation so they don't depend on inconsistent gym revenue.
- Treat coaches as serving the client and design pay to keep good coaches from leaving for non-fitness jobs.