The Google Ads Podcast

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

4 snips
May 8, 2025
Guest
Nick Ewing
Nick Ewing, a Meta Ads Manager at Solutions 8, shares insightful strategies for boosting ad performance on Meta and Google Ads. He introduces two powerful models for optimizing budget allocation based on Average Order Value (AOV) and Cost Per Acquisition (CPA). Ewing emphasizes the significance of Key Performance Indicators (KPIs) in diagnosing and addressing campaign issues. Discover how to improve ROI and effectively manage budgets for both new and returning customers in this engaging conversation!
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ADVICE

Diagnose Bottlenecks Using KPIs

  • Use KPIs to identify bottlenecks in Meta and Google Ads accounts clearly to clients.
  • Determine the customer split between new and returning customers to optimize budget allocation.
INSIGHT

Customer Mix Affects Budget Strategy

  • A lower percentage of first-time customers may be advisable when their AOV is lower and costs are higher.
  • Balancing first-time versus returning customers depends on client goals and cost efficiency.
ADVICE

Plan Spend With Fixed Budgets

  • When given a fixed budget and revenue goal, calculate necessary cost distribution to meet targets.
  • Break down total spend into monthly amounts to forecast cost efficiency and outcomes.
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