Nick Ewing
Google Ads expert at Solutions 8. He provides insights and analysis on Google Ads strategies and client case studies.
Best podcasts with Nick Ewing
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May 8, 2025 • 10min
Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro
Nick Ewing, a Meta Ads Manager at Solutions 8, shares insightful strategies for boosting ad performance on Meta and Google Ads. He introduces two powerful models for optimizing budget allocation based on Average Order Value (AOV) and Cost Per Acquisition (CPA). Ewing emphasizes the significance of Key Performance Indicators (KPIs) in diagnosing and addressing campaign issues. Discover how to improve ROI and effectively manage budgets for both new and returning customers in this engaging conversation!
May 17, 2025 • 18min
💰 Reducing Customer Acquisition Costs (Case Study Breakdown)
Nick Ewing, a Google Ads expert at Solutions 8, dives into customer acquisition costs in this engaging discussion. He highlights the importance of KPIs for spotting issues like high CPAs and low ROAS. The conversation explores optimizing customer lifetime value and average order value to guide strategies. Ewing critiques ineffective email marketing tactics and promotes integrating SEO and conversion rate optimization. He also discusses the unique challenges of seasonal fashion marketing and the need for tailored strategies to enhance profitability.
