Campaign Chemistry
VML global CEO Jon Cook
Jan 17, 2024
Jon Cook, CEO of VML, shares insights on the merger between VMLY&R and Wunderman Thompson, their shared vision, and challenges faced in integrating two cultures. Cook discusses the company's focus on creativity, brand experience, customer experience, and commerce while reflecting on a personal health scare that impacted his leadership style.
39:58
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Quick takeaways
- The merger between VMLY&R and Wunderman Thompson aims to create a connected offering across brand experience, customer experience, and commerce on a global scale.
- Integrating two cultures, aligning back-office functions, and streamlining processes are key challenges and opportunities in the merger between VMLY&R and Wunderman Thompson.
Deep dives
The Vision for the Merger
The merger between VMLY&R and Wonderman Thompson was driven by the vision to create a connected offering across brand experience, customer experience, and commerce on a global scale. The goal is to leverage the strengths of both agencies, combining their creative expertise with a strong focus on customer experience and commerce. The merger provides an opportunity to build a company that can meet the evolving needs of CMOs who are responsible for connecting advertising, brand experience, and commerce.
