Jon Cook

Jon Cook, CEO of VML, a leading global marketing agency, shares insights from his 29 years with the company. He discusses VML's evolution through significant mergers, blending creativity and technology, and the role of their Enterprise Solutions group in driving success. Jon emphasizes the agency’s investment in AI and its adaptation to geopolitical challenges while maintaining core values like DEI. The conversation dives into navigating a competitive market and the balance of brand power amidst financial dynamics.

Jon Cook, CEO of VML, shares insights on the merger between VMLY&R and Wunderman Thompson, their shared vision, and challenges faced in integrating two cultures. Cook discusses the company's focus on creativity, brand experience, customer experience, and commerce while reflecting on a personal health scare that impacted his leadership style.