The Tom Ferry Podcast Experience
Low-Cost Strategies to Win Listings | The Tom Ferry Show
Jul 2, 2024
Real estate expert Jimmy Mackin discusses low-cost strategies for winning listings with Tom Ferry. They cover the Magic Buyer Letter strategy, proactive marketing for off-market properties, effective outreach to potential sellers, and leveraging personalized content like postcards to generate interest.
14:16
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Quick takeaways
- Utilize the Magic Buyer Letter Strategy to secure off-market listings by leveraging pre-qualified buyers and personalized outreach.
- Implement the Land and Expand approach to maximize marketing reach by using various assets across multiple channels for effective client engagement.
Deep dives
Magic Buyer Letter Strategy
One of the key strategies discussed in the podcast is the Magic Buyer Letter Strategy, where agents leverage pre-qualified motivated buyers to source off-market listings. This approach involves sending personalized letters to potential sellers, highlighting the buyer's preferences and encouraging them to reach out if they are considering selling. An example shared in the podcast showcased how a real estate agent received five inbound calls and secured an additional listing by sending out less than 200 letters, demonstrating the effectiveness of this low-cost, high-impact strategy.
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