Culture Apothecary with Alex Clark

Hot Girls' Face Tape: The Natural Botox Alternative | Frownies CMO Helen Morrison

20 snips
Apr 15, 2025
Helen Morrison, a fifth-generation owner and the face of Frownies, uncovers the secrets of her family’s natural wrinkle-smoothing patches, a Botox alternative loved by celebrities since the 1800s. She shares the fascinating history of Frownies and their efficacy in promoting natural beauty. Morrison critiques modern beauty trends, favoring holistic methods over fillers, while emphasizing body awareness in skincare. Plus, she highlights the emotional journey of embracing aging and the eco-friendly materials behind this innovative beauty solution.
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ANECDOTE

Frownies Origin

  • Helen Morrison's great-great-grandmother, Margaret Crozen, and her daughter, Alice, invented Frownies.
  • Alice, a concert pianist and model, developed Frownies to address wrinkles caused by facial expressions.
ADVICE

How Frownies Work

  • Frownies retrain facial muscles by holding them relaxed, similar to Botox.
  • Think of Frownies as an isometric exercise for your face, like holding a plank.
ANECDOTE

Frownies Materials

  • Frownies are made of unbleached craft paper with a starch-based adhesive, a formula unchanged since its inception.
  • This makes them biodegradable, compostable, and breathable, unlike silicone patches that can clog pores.
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