Helen Morrison

Helen Morrison, a fifth-generation owner and the face of Frownies, uncovers the secrets of her family’s natural wrinkle-smoothing patches, a Botox alternative loved by celebrities since the 1800s. She shares the fascinating history of Frownies and their efficacy in promoting natural beauty. Morrison critiques modern beauty trends, favoring holistic methods over fillers, while emphasizing body awareness in skincare. Plus, she highlights the emotional journey of embracing aging and the eco-friendly materials behind this innovative beauty solution.

Helen Morrison, a key player at Frownies, has significantly boosted the brand's social media presence, transforming it from a few thousand to nearly 300,000 followers. She emphasizes community building and authentic engagement over personal branding. Helen discusses her strategic use of TikTok and Instagram, highlighting the power of viral videos and consistent content creation. Moreover, she shares insights on fostering genuine connections and adapting content to different platforms, proving that customer engagement is crucial for brand loyalty and growth.