Helen Morrison, a key player at Frownies, has significantly boosted the brand's social media presence, transforming it from a few thousand to nearly 300,000 followers. She emphasizes community building and authentic engagement over personal branding. Helen discusses her strategic use of TikTok and Instagram, highlighting the power of viral videos and consistent content creation. Moreover, she shares insights on fostering genuine connections and adapting content to different platforms, proving that customer engagement is crucial for brand loyalty and growth.