Working Hard with Grace Beverley

Ep.128 Everything I Wish I Knew When I Was Starting A Business (From World-Renowned Founders of Whoop, Refy, Odd Muse etc)

30 snips
Mar 3, 2025
Will Ahmed, founder of Whoop, shares profound business insights drawn from his entrepreneurial journey. He discusses the emotional rollercoaster that comes with building a startup, emphasizing resilience and self-reflection. Ahmed highlights the significance of strategic decision-making and product development, while also shedding light on community engagement as a key branding strategy. Listeners gain valuable advice on navigating the challenges of early entrepreneurship and maintaining authenticity in a competitive landscape.
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ADVICE

Starting with Google

  • Start a business with a simple Google search to find manufacturers.
  • Don't be afraid to contact multiple manufacturers and compare prices.
ADVICE

First Manufacturer

  • Your first manufacturer may not be your lifetime manufacturer.
  • Be open to exploring different options as your business grows.
ANECDOTE

Deciem's 10 Brands

  • Nicola Kilner's company, Deciem, launched 10 brands before The Ordinary.
  • The Ordinary, their most successful brand, was initially meant to boost another brand.
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