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Working Hard, Hardly Working
Ep.128 Everything I Wish I Knew When I Was Starting A Business (From World-Renowned Founders of Whoop, Refy, Odd Muse etc)
Mar 3, 2025
Will Ahmed, founder of Whoop, shares profound business insights drawn from his entrepreneurial journey. He discusses the emotional rollercoaster that comes with building a startup, emphasizing resilience and self-reflection. Ahmed highlights the significance of strategic decision-making and product development, while also shedding light on community engagement as a key branding strategy. Listeners gain valuable advice on navigating the challenges of early entrepreneurship and maintaining authenticity in a competitive landscape.
49:58
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Quick takeaways
- Networking is useful, but resourcefulness and taking initiative, as exemplified by Kanem's direct manufacturer outreach, are crucial for entrepreneurs.
- Creating a standout product involves differentiation through quality and branding, as demonstrated by Candice Nelson's unique cupcake presentation.
Deep dives
Starting Your Business Journey
To embark on a business journey, having a network of contacts is not always essential; instead, a simple Google search can suffice. Founders Rekia Kanem and Castamico emphasize the importance of taking initiative rather than being overwhelmed by the lack of connections. Kanem shared her experience of seeking out manufacturers directly instead of relying on intermediaries, significantly simplifying her process. This direct approach, coupled with resourcefulness and determination, is crucial for entrepreneurial success.
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