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Ep.128 Everything I Wish I Knew When I Was Starting A Business (From World-Renowned Founders of Whoop, Refy, Odd Muse etc)

Working Hard with Grace Beverley

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Navigating Growth and Authenticity in Entrepreneurship

This chapter explores the essence of brand authenticity and the critical involvement of founders in product development, using a beauty brand as a case study. It further examines the complexities of scaling a startup, including the transition from a close-knit team to a structured organization, while maintaining a collaborative culture. The discussion highlights the raw realities of entrepreneurship, emphasizing the importance of genuine experiences, effective decision-making, and the challenges faced by female entrepreneurs in a competitive landscape.

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