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S5 E5: 5 Secrets to Building a High-Converting Landing Page

100 snips
Sep 6, 2023
Explore the hidden world of infomercials and their potential for brand validation. Get tips for creating a high-converting landing page, including buy now, pay later options. Discover the valuable lessons from working with affiliates and determining their cut. Learn about the strategies of affiliate marketing, utilizing influencer partnerships, and leveraging affiliates as investors for growth. Uncover the untapped potential of infomercials in direct-to-consumer brands. Find out the benefits of hiring former sports legends for endorsements. Understand the importance of landing pages and optimizing them for customer engagement and conversion.
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ADVICE

High Affiliate Commissions

  • Offer high affiliate commissions (e.g., 30-50%) to incentivize promotion.
  • Don't rely solely on low commission platforms like Amazon.
INSIGHT

Affiliate Marketing and Brand Recognition

  • Affiliate marketing becomes more effective as brand recognition grows.
  • Affiliates prefer promoting established, resonant products.
ADVICE

Promote to Affiliates

  • Promote special offers and promotions to your affiliate network.
  • Consider offering higher commissions during holidays or special events.
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