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S5 E5: 5 Secrets to Building a High-Converting Landing Page

Limited Supply

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TikTok and the Potential of Infomercials

Exploring the use of infomercials on TikTok as a new marketing strategy, including personal experiences, the seamless checkout process, and the success of live selling videos in China. The chapter also questions why direct-to-consumer brands haven't embraced infomercials like traditional companies.

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