Changes Are Coming for Content Creators! How to Prepare for 2024 | Chalene Johnson

Jan 13, 2024

Guest Chalene Johnson, an 8-figure entrepreneur with over 90 million podcast downloads, discusses the importance of focusing on creating enjoyable content instead of worrying about algorithms. She advises niching down significantly and creating content that feels personal. Chalene identifies the underserved market of women over 40 and emphasizes the value of sharing personal experiences. The podcast also covers topics such as the evolution of ads, benefits of starting a podcast, understanding work addiction, importance of standards, homeschooling, negative impacts of sedentary behavior, importance of sleep, building a social media business, and strategies to overcome the fear of selling as a content creator.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Building a Business on Social Media

01:42 • 12min

The Evolution of Ads and the Importance of Creating Podcasts

13:46 • 3min

Benefits and Motivations of Starting a Podcast

16:21 • 26min

Realizing the Need for Change and Understanding Work Addiction

42:26 • 9min

Purpose, Standards, and Content Consumption

51:42 • 19min

Homeschooling and Setting the Goal of 'Thousand Hours Outside'

01:10:14 • 2min

The Negative Impacts of Sedentary Behavior

01:11:51 • 4min

The Importance of Sleep and Setting Goals

01:15:41 • 2min

Building a Social Media Business

01:17:27 • 21min

Overcoming the Fear of Selling as a Content Creator

01:38:04 • 6min

Welcome Chalene Johnson, an 8-figure entrepreneur with over 90 million podcast downloads, to the Wealthy Way podcast!
---
Want to be coached by me on real estate investing? Join our Wealthy Investor program today at https://wealthyinvestor.com/podcast

Would you like my team to help build your personal brand? Apply to join Pineda Media at https://pinedamedia.com/podcast
---
Connect with Chalene!
Instagram - https://www.instagram.com/chalenejohnson/
YouTube - @chalenejohnson

Chalene has been in the digital marketing space since before it became popular, and now teaches others to use social media for profit.

Chalene emphasizes the importance of not worrying about algorithms and instead focusing on creating content that you enjoy. Consistent creation will attract an audience, and one doesn't need to use all platforms; focusing on one can be effective.

When starting a brand, Chalene advises niche down significantly, aiming for the right views rather than just likes. Catering to the algorithm for vanity metrics can harm your business. She also suggests creating content that feels like a FaceTime video, where the audience feels a personal connection.

Chalene identifies the underserved market of women over 40 and encourages speaking authentically from your current perspective. Sharing what you know and what you've done is valuable, and you are an authority on your experiences.

Building an online business is more complex now, and Chalene emphasizes the importance of finding people who can do certain aspects for you. They discuss the significance of living a balanced life and avoiding addictions to work, alcohol, or other distractions.

Ryan introduces the concept of the Wealthy Way, making decisions based on what is best for your family. Chalene acknowledges her past workaholic tendencies and the need for change. They stress that your purpose should exceed the cost of what you want to achieve, and your fuel should be deeper than followers or net worth.

The importance of making mistakes for success is highlighted. Trial and error, coupled with taking action, is essential. Chalene and Ryan discuss the current shift towards real and raw content, emphasizing the need to get good at storytelling.

Chalene suggests taking a leap of faith and putting yourself out there to see what resonates.

Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/

Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/

If you want to level up, text me at 725-527-7783!
---

About Ryan Pineda:

Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.

Ryan has amassed over 2 million followers on social media and has generat...