The New Music Business with Ari Herstand Michael Seyer is All Vibes Running a DIY Music Career
Jul 2, 2025
Michael Seyer, an indie artist known for his immersive albums, dives into the creation of his latest project, Boylife, blending dream pop and indie-folk. He discusses his passion for staying fully independent, launching Seyerland Records to support local artists. Seyer shares behind-the-scenes tales from filming music videos guerrilla-style in Japan and collaborates with fresh talent to redefine his sound. He also explores the challenges of promoting music authentically in the digital age while mentoring fellow musicians.
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Drummer Producers' Unique Value
- Drummer producers bring a unique sense of rhythm and pocket, often making them great collaborators.
- Their focus on rhythm sections adds grounding that benefits overall musical production.
One-Year Virgin Licensing Deal
- Michael Seyer tried a one-year licensing deal with Virgin Records, allowing the album to return to his control after.
- This short-term agreement included vinyl distribution in major stores like Target, a rare approach at the time.
Creating Music Videos in Japan
- Michael Seyer collaborated with a Japanese director named Pinaki for his music videos, including one shot in Japan.
- They creatively produced videos with limited budgets, using miniature sets and guerrilla-style filming to actualize their vision.
