The New Music Business with Ari Herstand cover image

Michael Seyer is All Vibes Running a DIY Music Career

The New Music Business with Ari Herstand

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Navigating Marketing in the DIY Music Scene

This chapter explores the critical role of marketing and promotion for independent musicians, emphasizing the obstacles faced without label support. It highlights the necessity of leveraging social media platforms to enhance visibility and engage audiences, despite artists' hesitations about commercializing their work.

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