The Social-Engineer Podcast

Ep. 282 - Human Element Series - Sell Like A Spy with Jeremy Hurewitz

Nov 11, 2024

Jeremy Hurewitz, author of "Sell Like a Spy" and seasoned international journalist, dives into the art of influence. He shares invaluable insights on how espionage techniques, like elicitation and active listening, can elevate sales strategies. Hurewitz also reflects on his adventures in Prague and Shanghai, revealing how language shapes cultural understanding. Plus, he discusses the implications of China's naval power on global relations, all while emphasizing the importance of mentorship and learning from failures.

29:59

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Episode guests

Jeremy Hurewitz

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Quick takeaways

The podcast highlights the importance of community in social engineering, exemplified by a Slack channel that connects nearly 2,000 members for knowledge sharing and collaboration.

Jeremy Hurewitz discusses applying spy techniques in communication, emphasizing the power of connection and active listening to foster relationships and influence outcomes.

Deep dives

The Importance of Community in Social Engineering

The episode emphasizes the significance of community in the realm of social engineering, highlighting the creation of a Slack channel that facilitates discussions among nearly 2,000 individuals on various topics related to social engineering. This platform not only promotes knowledge exchange but also aids job seekers in connecting with potential employers, fostering a sense of belonging and collaboration within the field. The podcast encourages participation by outlining clear, family-friendly, and legal guidelines for interaction. This initiative exemplifies the need for safety and support within the professional community.

Intro

3min

Selling Like a Spy

13min

Exploring Language and Culture: Adventures in Prague and Shanghai

2min

Navigating China's Naval Power and Ethical Reflections

4min

Navigating Corporate Intelligence and the World of Espionage

2min

Mentorship and Literature: Shaping Journeys

6min

Jeremy Hurewitz spent the first decade of his career overseas building the media association Project Syndicate while based out of Prague and Shanghai. He spearheaded a business development strategy that saw the association grow from a few dozen member newspapers in mostly Eastern Europe, to a truly global association of over 300 newspapers in over 100 countries.

When returning to the US, Jeremy worked for several well-known global consulting firms in the world of corporate security. These companies are staffed by former intelligence officers and Jeremy worked closely with these former spies. In addition to former spies, his colleagues included former members of the FBI and the law enforcement community, the Secret Service, the military, the State Department, and other government agencies.

Jeremy learned unique and impactful skills from all these former government employees, and he began utilizing the methods he picked up. Jeremy has synthesized these lessons from government service into the Sell Like a Spy program and works with clients to share these strategies to help them improve their ability to connect with targets, develop creative approaches to close deals, and overcome challenges. [Nov 11, 2024]

00:00 - Intro

00:16 - Intro Links

- Social-Engineer.com - http://www.social-engineer.com/

- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

- CLUTCH - http://www.pro-rock.com/

- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

02:20 - Jeremy Hurewitz Intro

03:07 - Restless Traveler

05:07 - Sell Like a Spy