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The Tom Ferry Podcast Experience
5 Steps for Building Your Brand in 2024 & Winning on Social | Tom Ferry Podcast Experience
Dec 27, 2023
Learn how to build a brand in 2024 by choosing the right social media platform and creating a winning content strategy. Discover the importance of defining your target audience, increasing interaction and engagement on social media, and leveraging direct messages and stories to build your brand.
34:57
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Quick takeaways
- Focus on one social media platform where you can excel instead of trying to be excellent on multiple platforms.
- Tailor your content specifically to your ideal client's characteristics, preferences, and needs to establish a stronger connection and position yourself as an expert.
Deep dives
Pick a Platform and Go All In
When it comes to building your brand on social media in 2024, it's important to choose one platform where you can excel and focus all your efforts. Trying to be excellent on multiple platforms can be overwhelming and dilute your impact. Find out where your ideal clients spend their time and go all in on that specific platform. This will allow you to develop a clear strategy and create content that resonates with your target audience.
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Discover
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