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19min chapter
5 Steps for Building Your Brand in 2024 & Winning on Social | Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
Defining Your Target Audience and Narrowing Your Focus
This chapter highlights the importance of identifying and attracting the right clients by defining your target audience. It emphasizes the benefits of working with stressed clients undergoing major life changes and how narrowing your focus can help you stand out in a crowded market. Practical examples and strategies for content creation and attracting the right audience are also provided.
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