My First Million How to Think Big with David Friedberg, Founder of Cana
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Mar 3, 2022 
David Friedberg, founder of Cana and a visionary in beverage innovation, shares insights on revolutionizing the industry through 3D printing. He discusses pivotal lessons learned from Google’s founders that shaped his ambitious mindset. The conversation highlights the importance of personalized drinks and sustainability in production. Friedberg also navigates his transition from investment banking to tech, revealing how creativity and risk-taking are essential in driving innovation. He emphasizes catering to consumer preferences in a rapidly evolving market.
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Friedberg's Career Trajectory
- Shaan Puri highlights David Friedberg's impressive career progression.
- This includes early work at Google, selling Climate Corporation for $1 billion, and founding The Production Board (TPB).
Early Ventures and Google
- David Friedberg discusses his early entrepreneurial endeavors, including a telecom service website and a Q&A site called Kadanga.
- Kadanga's success with AdWords and self-taught coding helped him land a job at Google.
Google Acquisitions and Analytics
- At Google, David Friedberg pitched radio advertising integration with AdWords, leading to the acquisition of DMARC.
- He also championed Google Analytics, despite initial resistance from Larry and Sergey regarding third-party cookies.