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How to Think Big with David Friedberg, Founder of Cana

My First Million

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Building Beverage Brands: Challenges and Innovations

This chapter explores the hurdles of launching a beverage brand, focusing on the success stories of celebrity entrepreneurs and the barriers faced by smaller influencers. It introduces a unique business model for personalized drinks, emphasizing revenue sharing for creators and the potential for digital platforms. The discussion also covers sustainability in beverage production, advocating for decentralized manufacturing to minimize environmental impact.

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