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Non-Fungible Tokens (NFTs) and Brand Building
Jul 9, 2024
Harvard Business School professor and tech entrepreneur discuss NFTs, focusing on the Bored Ape Yacht Club NFTs' rise and brand-building model. They explore the impact of NFTs on digital ownership, brand loyalty, and societal evolution, emphasizing the importance of understanding NFT technology for engaging consumers in the digital space.
29:22
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Quick takeaways
- NFTs empower digital ownership and utility, transforming brand building.
- Blockchain technology enables decentralized ownership and movement of digital assets.
Deep dives
NFTs and Digital Assets: Understanding the Craze
NFTs, or non-fungible tokens, have gained popularity for their digital ownership attributes. Scott Duke-Kommeners and Steve Kozinski discuss the case of Board Ape Yacht Club, a series of NFTs representing cartoon apes. Initially regarded as overpriced digital imagery, the case highlights the underlying value of NFTs empowering ownership and utility in the digital realm.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode