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Non-Fungible Tokens (NFTs) and Brand Building

Cold Call

00:00

Intro

The chapter delves into the rise of non-fungible tokens (NFTs) by examining the Board Ape Yacht Club project, with guests discussing the concept of NFTs, the creation of digital brands, and the reasons for the high values of digital assets. It also explores the impact of NFTs on the art market and the shift towards digital art creation and ownership.

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