Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41
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Jun 4, 2025
Dive into a candid discussion about the deeper purpose behind building funnels, where success goes beyond sales. Explore two types of entrepreneurial callings and learn why fear shouldn't drive your business choices. Hear personal stories illustrating the connection between internal growth and external success. Understand the three types of funnels and how they serve different missions. This insightful guide encourages aligning with your true calling to rediscover purpose in your entrepreneurial journey.
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volunteer_activism ADVICE
Test Offers Often And Early
Put your offers out frequently instead of waiting to create the perfect one.
The market decides with purchases which offers work and which don't.
question_answer ANECDOTE
Trey’s Flashlight Funnel Success
Trey Llewellyn called buyers who didn’t purchase to discover their objections.
A simple headline tweak made his flashlight funnel vastly more successful.
question_answer ANECDOTE
Grinch Sale Bought New Couches
Russell sold a $37 "Grinch sale" bundled offer to buy his wife new couches.
Sales unexpectedly exploded to $30,000, covering the furniture cost entirely.
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Dan Kennedy's rules is the book by Dan Kennedy that gives marketing and business strategy. It emphasizes direct response marketing, customer engagement, and entrepreneurial mindset.
Scientific advertising
Claude Hopkins
Written in 1923, 'Scientific Advertising' by Claude C. Hopkins is a seminal work in the advertising industry. The book outlines an advertising approach based on testing and measuring, highlighting the importance of split testing and coupon-based customer tracking. Hopkins stresses that advertising should be treated as a science, with every ad rigorously tested to determine its effectiveness. He also emphasizes the power of direct response and the need for ads to focus on salesmanship, encouraging immediate action from the target audience. The book is widely regarded as a must-read for anyone in marketing and advertising, with principles that remain relevant today[2][4][5].
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time.
This session was a deep dive into the real reason we build funnels. Not just to make sales, but to fulfill callings, build movements, and create something that actually matters. I opened up about my own journey with ClickFunnels… From the moments that nearly broke me to the decisions that changed everything. This wasn’t a typical business presentation. It was raw, vulnerable, and packed with lessons I wish someone had told me when I was starting out.
Whether you’re just launching or scaling to eight figures, this episode is about rediscovering your “why”… and building from a place of purpose, not pressure.
Key Highlights:
The two kinds of callings entrepreneurs feel, and how to know which one is driving you
Why the strongest funnels are built from faith, not fear
How your business is a reflection of your internal growth
The “3 types of funnels” framework and how each one serves a different mission
Why chasing money alone is a trap (and what to do instead)
What I’ve learned from the most fulfilled entrepreneurs I know, and how they build movements, not just offers
If you’ve been feeling stuck, overwhelmed, or disconnected from your business, this episode might be the reminder you’ve been needing. Let’s realign your mission, reconnect with your calling, and get back to building something that actually lights you up!!
The Russell Brunson Show 
