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Product Marketing Life
Product marketing and demand generation, with Kavya Nath
Oct 22, 2021
The podcast discusses the relationship between product marketing and demand generation, highlighting how they rely on each other for driving action. They explore Kavya's career journey in ad tech and B2B enterprise, emphasizing the importance of evolving with customer needs. The conversation also covers leveraging achievements for product improvement, harmonizing product marketing and demand generation for successful strategies, and ways to connect with the guest for further discussions.
34:08
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Quick takeaways
- Demand gen and growth marketing are interdependent in driving action across the marketing funnel.
- B2B enterprise focus requires understanding distinct sales models and engagement channels compared to B2C.
Deep dives
The Role of Product Marketer in Growing B2B Enterprise
As the VP of Product Marketing at CRISP, Kavi discusses transitioning the company from a B2C approach to a focus on B2B enterprise. She emphasizes the need to build the B2B enterprise arm while still supporting the B2C side. Kavi highlights the importance of understanding the distinct sales models and engagement channels for B2B compared to B2C. She aims to leverage her experience in ad tech and social media management to engage effectively with B2B enterprise clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode