Harmonizing Product Marketing and Demand Generation for Successful Marketing Strategies

This chapter explores the collaborative relationship between product marketing and demand generation teams, outlining their unique roles and the importance of alignment for optimizing customer journeys. It discusses the evolution towards growth marketing, the shift from B2C to B2B focus, and the debate on integration between demand generation and product marketing for B2B success. The conversation emphasizes the structured approach needed for exploring new channels, managing the marketing funnel, developing go-to-market strategies, and maintaining cohesive storytelling in business and product marketing.