How to avoid counterfeit and unsafe products online
Oct 22, 2024
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Kari Kammel, Director at the Center for Anti-Counterfeiting and Product Protection at Michigan State University, shares her expertise on the rampant issue of counterfeit products online. She discusses the alarming statistic that nearly 70% of consumers have unknowingly purchased fakes. Kari offers practical tips on how to recognize and avoid counterfeit goods, especially in high-risk categories like pharmaceuticals. She emphasizes the importance of buying directly from trusted brands and provides insights on the safety dangers posed by third-party sellers.
The prevalence of counterfeit products online poses significant safety risks, making it crucial for consumers to verify seller authenticity before purchasing.
Consumers should report suspected counterfeit or unsafe products to retailers or government agencies, prioritizing safety and accountability in online shopping.
Deep dives
Understanding Counterfeits and Their Risks
Counterfeit products are created to mimic authentic items, leveraging the reputation of established brands to deceive consumers. These fakes can not only waste money due to their inferior quality but can also pose significant safety risks. Examples include counterfeit electronics that may malfunction and cause fires, or fake medications that can contain harmful substances. The prevalence of such counterfeits online makes it crucial for consumers to be aware of their potential dangers, which can range from mere inconvenience to serious health hazards.
Best Practices for Online Shopping
When shopping online, it is advisable to purchase directly from trusted brand websites or authorized retailers to minimize the risk of receiving counterfeit products. Consumers should be cautious when buying from third-party sellers on platforms like Amazon, ensuring they verify who they are purchasing from by checking seller information. One recommendation is to scrutinize product listings carefully and consider the source of the product, as many counterfeits take advantage of these e-commerce platforms by masquerading as legitimate sellers. This careful examination can prevent purchasing from disreputable vendors and help identify potentially unsafe products.
Identifying and Reporting Counterfeit Products
If a consumer suspects that a product is counterfeit or unsafe, the first step is to stop using it and report it to the retailer or e-commerce platform where it was purchased. Additionally, reaching out to the legitimate brand for verification can provide clarity and assist in further actions against counterfeiting. In some cases, consumers can report these incidents to government agencies, particularly if the product poses a health risk. Awareness and due diligence are key to navigating online markets safely and ensuring that the products purchased are genuine and safe for use.
Nearly 70 percent of people were deceived into buying a counterfeit product online at least once last year, according to research from Michigan State University. And buying knockoff versions of products can be dangerous. Kari Kammel, the director at the Center for Anti Counterfeiting and Product Protection at Michigan State University, shares tips for how to avoid counterfeit and unsafe products, especially online.