Life Kit

How to avoid counterfeit and unsafe products online

43 snips
Oct 22, 2024
Kari Kammel, Director at the Center for Anti-Counterfeiting and Product Protection at Michigan State University, shares her expertise on the rampant issue of counterfeit products online. She discusses the alarming statistic that nearly 70% of consumers have unknowingly purchased fakes. Kari offers practical tips on how to recognize and avoid counterfeit goods, especially in high-risk categories like pharmaceuticals. She emphasizes the importance of buying directly from trusted brands and provides insights on the safety dangers posed by third-party sellers.
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ANECDOTE

Counterfeit Bird Feeder

  • Marielle Segarra interviewed a bird feeder company owner.
  • A customer bought a counterfeit feeder on Amazon that didn't work.
INSIGHT

Defining Counterfeit Products

  • Counterfeit products misuse trademarks.
  • This unauthorized use deceives consumers into believing the product is from the original brand.
ADVICE

Shop Directly from Brands

  • Buy products directly from the brand's website for safety.
  • This ensures authenticity and minimizes the risk of counterfeits.
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