Kickoff Sessions #297 Bredan Kane - The Secret to Making Viral Content That Actually Sells
Jul 17, 2025
Bredan Kane, founder of HookPoint, has crafted viral content for stars like Taylor Swift and brands such as MTV. He discusses how to harness viral content to increase business revenue and the art of storytelling for social media success. Bredan emphasizes the importance of emotional engagement, the balance between authenticity and audience appeal, and why virality doesn't guarantee sales. He also shares strategies for overcoming self-doubt in content creation and the significance of mentorship on the journey to success.
AI Snips
Chapters
Transcript
Episode notes
Generalist Principle in Content
- Use a generalist approach to make your content accessible to a wider audience while still targeting your paying niche.
- Avoid creating content only for a niche audience as it often feels stale and limits social media algorithm reach.
Tanner's Viral Leather Goods Story
- Tanner went from 2,000 to 2.3 million followers using a storytelling format called Is It Worth It?
- His viral videos create trust and sales without explicit calls to action, leveraging the algorithm's focus on retention.
Social Media as Storytelling
- Social media is another form of storytelling evolving from cave walls to movies.
- The best storytellers master social media success, not luck or tricks.