Bredan Kane

Founder of HookPoint, a company that helps businesses create viral content and build their brand through storytelling. He has worked with various celebrities and companies, including Taylor Swift, MTV, and Skechers.

Best podcasts with Bredan Kane

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Jul 17, 2025 • 1h 7min

#297 Bredan Kane - The Secret to Making Viral Content That Actually Sells

Bredan Kane, founder of HookPoint, has crafted viral content for stars like Taylor Swift and brands such as MTV. He discusses how to harness viral content to increase business revenue and the art of storytelling for social media success. Bredan emphasizes the importance of emotional engagement, the balance between authenticity and audience appeal, and why virality doesn't guarantee sales. He also shares strategies for overcoming self-doubt in content creation and the significance of mentorship on the journey to success.

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