The Business of Fashion Podcast cover image

The Business of Fashion Podcast

Big Tech’s Threat to Fashion

Jan 12, 2021
H&M's Christopher Wylie and VC Roger McNamee discuss fashion's reliance on big tech giants like Facebook and Amazon. They highlight the need for the industry to reduce dependence on these platforms and regain control of their businesses. The podcast explores the impact of Silicon Valley on society, surveillance capitalism, and the challenges faced by the fashion industry. Recommendations include resisting tech dominance, collaboration across industries, and detaching from heavy reliance on technology platforms.
23:47

Podcast summary created with Snipd AI

Quick takeaways

  • Fashion brands should reduce reliance on big tech for marketing.
  • Collaboration and innovation are necessary to counter big tech dominance in fashion industry.

Deep dives

Impact of Big Tech in the Fashion Industry

The podcast discusses how big technology companies like Facebook have impacted the fashion industry. It highlights that companies such as Amazon are actively recruiting from the fashion industry, employing data-driven strategies for trend forecasting and creation. The conversation emphasizes that tech companies influence consumer choices by leveraging data to control trends and drive purchasing decisions within the fashion sector.

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