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Big Tech’s Threat to Fashion

The Business of Fashion Podcast

CHAPTER

Amazon's Influence in Fashion Industry and Challenges from Big Tech

The chapter explores Amazon's impact on the fashion industry through talent recruitment, automated production patents, and AI trend forecasting. It discusses the power dynamics of big tech influencing consumer choices and advises the fashion sector to resist tech dominance. Additionally, the chapter touches on antitrust issues, the importance of cross-industry collaboration, and the need for fashion businesses to detach from heavy reliance on technology platforms.

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