The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How to Find That *one* Life Changing Customer, Partner or Company. Ep. #018. Small Business Ideas and Entrepreneurship
May 9, 2024
Explore the pursuit of a transformative customer or partner in business, making asymmetric bets and chasing 'white whales'. Learn about innovative customer targeting strategies and crafting compelling offers. Discover the journey of entrepreneurship and the importance of resilience and strategic decision-making.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
A Personal Anecdote of Overcoming Weight Disadvantage in a High School Wrestling Match
01:38 • 2min
Chasing White Whales in Business
03:17 • 12min
Innovative Customer Targeting Strategies
15:38 • 6min
Crafting Compelling Offers and Creative Approaches
21:58 • 8min
Chasing the 'White Whale'
30:01 • 5min