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Daybreak
Daybreak 2024 Wrap Part 1: The Ken writer's picks
Dec 5, 2024
Join Rounak Kumar Gunjan, a meticulous reporter on the Indian Railway Catering and Tourism Corporation, and Aakriti Bhalla, who dives deep into the beverage industry, as they share their favorite stories of the year. Rounak uncovers the chaos triggered by a simple discount policy at IRCTC, revealing tensions and financial repercussions. Meanwhile, Aakriti explores how Pepsico transformed Sting into India’s go-to energy drink, tapping into youth culture and market dynamics while raising concerns over health impacts. It's a lively discussion on unexpected stories shaping industries!
30:09
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Quick takeaways
- IRCTC faces significant challenges with internal unrest due to a government-mandated discount that severely affects their revenue streams.
- Sting's rise in popularity among Indian youth exemplifies changing consumer preferences and highlights concerns about the health implications of energy drink consumption.
Deep dives
Internal Conflict at IRCTC
IRCTC, the Indian Railway Catering and Tourism Corporation, faces significant internal conflict due to a government-mandated discount on ticket bookings through UPI. This discount, intended to promote digital payments, costs IRCTC around 40 crores in revenue each quarter, leading to unrest among board members who feel their concerns have not been adequately addressed. Ronak, the reporter covering this story, discovered that despite attempts to voice their grievances, the IRCTC officials are restrained by a historical agreement between the railway ministry and the finance ministry that prevents them from advocating for the removal of this discount. As a quasi-government body with evolving market dynamics, IRCTC struggles to maintain relevance while contending with policy limitations that undermine its profitability.
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Discover
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