Daybreak Daybreak 2024 Wrap Part 1: The Ken writer's picks
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Dec 5, 2024 Join Rounak Kumar Gunjan, a meticulous reporter on the Indian Railway Catering and Tourism Corporation, and Aakriti Bhalla, who dives deep into the beverage industry, as they share their favorite stories of the year. Rounak uncovers the chaos triggered by a simple discount policy at IRCTC, revealing tensions and financial repercussions. Meanwhile, Aakriti explores how Pepsico transformed Sting into India’s go-to energy drink, tapping into youth culture and market dynamics while raising concerns over health impacts. It's a lively discussion on unexpected stories shaping industries!
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IRCTC Discount Uproar
- Rounak Kumar Gunjan investigated discontent within IRCTC, sparked by a small discount offered to UPI users.
- An inside source, met near the finance ministry, alerted Rounak and connected him with IRCTC employees.
Impact of UPI Discount
- The small discount offered to railway ticket bookers using UPI caused IRCTC to lose nearly 40 crore rupees in revenue.
- IRCTC officials hoped the discount would end, believing UPI's widespread use made the promotion unnecessary.
Boardroom Discontent
- IRCTC board members were open to discussing the discount issue, which had been an ongoing internal concern.
- They regularly discussed their displeasure with the finance ministry’s mandate, impacting their progress within the PSU.