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8min chapter
Daybreak 2024 Wrap Part 1: The Ken writer's picks
Daybreak
IRCTC's Discount Dilemma
This chapter explores the internal tensions within the Indian Railway Catering and Tourism Corporation (IRCTC) stemming from a government policy that offers discounts on UPI ticket bookings, leading to substantial revenue losses. Discussion includes IRCTC's role in Indian Railways, its financial performance, and efforts to remove the policy amid concerns from board members. Additionally, the chapter highlights IRCTC's strategies to appeal to younger travelers and innovate in online ticketing amidst a changing travel landscape.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode