Navigating sales challenges with Kurtis Ayton, VP Sales at Pareto USA

Kurtis Ayton, VP of Sales at Pareto USA, shares his expertise on overcoming sales leadership challenges and fostering a culture of collaboration. He discusses the importance of resilience and adaptability in adapting strategies post-COVID. Kurtis emphasizes structured accountability through nine pillars of revenue growth and the value of referrals in achieving sales goals. He also reflects on balancing personal growth with professional challenges, highlighting the significance of open communication and relationship-building in motivating teams.